From Classroom to Copywriter

As I am launching my course for teachers who want to learn how to be paid copywriters, I will be sending more emails than usual this week!

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Hi Reader,

I want to share something quickly—especially with enrollment closing on Thursday.

I want to show you what this actually looked like for me—because sometimes when you only have small glimpses, or a snapshot, it can feel a lot more mysterious than it really is.

In November 2021, I decided I needed a way out of teaching. And that I wanted to try copywriting.

I didn’t have a clear plan.
I didn’t have a roadmap.
I just knew I wanted something different.

So I started the only way I knew how:

I learned everything I could about it.

Then after I had been able to land a few small random gigs—and prove that I could get paid for my writing—

I decided to invest some of that income in learning from someone who stood where I knew I wanted to be.

In a writing community, I practiced specific writing skills—not just writing for the sake of writing, but actually learning how to write the specific types of projects I was interested in.

From there, I created a few very strategic sample pieces so I had something a little more specific to show the companies I knew I really wanted to work with.

Then I moved into the part that felt the most uncomfortable at the time:

I started connecting and reaching out to some of these companies on LinkedIn.

Not because I felt “ready”—I didn’t ( 😬 spoiler, you never REALLY feel “ready.”)

But because I realized readiness wasn’t going to come first.

Action was.

Eventually, in September of 2022, I got my first education client.

It wasn’t perfect.
I was figuring things out as I went.

But I did the work, got feedback, improved, and then charged more for the next one.

By November 2022—one year from when I started—I had built enough:

Momentum
Evidence
Confidence

(yes, all while still teaching!)

…That I told my head of school it would be my last year.

And on June 8th, 2023, I walked out of that school and into the freedom I had started building over a year before that.

Here’s the part I think about a lot, though...

It felt like a shot in the dark for a long time.

Because I didn’t have this framework when I started.

Which is exactly what one of my students described when she said:

Because what I was missing back then wasn’t effort.

It was structure.

It was knowing what to focus on, in what order, and how to actually turn practice into progress.

That’s also why feedback became such a big part of how I improved.

Not just writing more—but knowing how to get better.

As Laura also shared:

That’s the difference between guessing your way forward…
and building real momentum.

And eventually I realized:

Learning from someone who had already done it would have saved me so much time and energy.

That’s the difference.

Not more time.
Not more research.

Just a clearer path forward.

​That’s a big part of why I built From Classroom to Copywriter the way I did.

• So you don’t have to guess your way through it.
• So you can follow a path that actually builds momentum.
• So you can skip over the parts that keep people stuck.

Because when that shift happens, it’s not just about skills.

It’s about what becomes possible.

Like Cara L. shared:

If you’re in that place right now—knowing you want something different, but not fully sure how to get from point A to point B—

I’d love to be that bridge for you.

You can learn more about the program here:

Enrollment closes in 48 hours so if you know you don't want to wait any longer to take your first steps towards something new...

Meredith

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