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Page and Purpose, LLC

I'm an educator in spirit, writer, and copy coach who loves to talk about leaving teaching for a different pace of life. Subscribe to my newsletter.

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Copywriting + 80's cultural refs

📖Turn the Page📖 Hi Reader! After the last email, I kept thinking about the question underneath the question. (There's always a sneaky one you want to ask but can't) Not “How did you do it?” But: Can I do it too? So let me say something clearly: Copywriting is not some mysterious creative gift. It’s not about being witty on command or having a journalism degree (Not to say you can’t go this route but 🤷♀️). What it is about is clear, precise communication. And let's be honest—teachers are...

Hi Reader— In the last email I wanted to show you clearly how Just STARTING—regardless of how— is really the way to begin building confidence. The first time I got paid for writing, it was not life changing money. But it WAS the match that lit the fire. Within a month, I landed my second client—ghostwriting LinkedIn posts—and she was paying me $75 per post. Suddenly, I could see it. The way projects, income, monthly payments could begin to build—one on top of the other. Within three months, I...

A piggy bank wearing glasses next to a calculator.

Hiya Reader— The question I get the most from teachers isn’t what you’d think. They're not always looking for the step-by-step breakdown of how I got from THERE to HERE. They don’t ask about whether my colleagues or principal knew what I was doing. The thing people most want to know is: How do I know if I can be successful at this copywriting thing? GATHER ROUND, Reader. For me, it actually wasn’t a big dramatic experience that allowed me to understand it was all “working.” I sat down on a...

Hey Reader, I’ll admit it. When I first started thinking about not being a teacher anymore… It felt scary. The whole thing made me scared. I honestly didn’t know what would happen if I committed time, energy and money to shifting my professional life in a different direction. Would I fail? What would it even mean to “fail?” Can we talk about why the idea of “failing” feels so heavy? Because I honestly don’t think you’re scared of hard work. I wasn’t. And I don’t think you’re scared of...

Hey there Reader, On Wednesday I talked about the feeling of outgrowing your current container. Of realizing all of the many skills you have been honing for years as an educator (some of you decades!) COULD be used somewhere other than your classroom. So today, I wanted to share more about those skills and what it could look like if you “re-potted” them. (I may have outgrown this metaphor 😁) Because it’s true that I used to think the only thing I could do with my teaching experience was…...

A young green seedling growing from dark soil.

Hi {FIRSTNAME], I didn’t choose teaching because it was the only thing I was capable of. Looking back almost 20 years, I think my reasons were partly legit, and partly… “I don’t know what else to do?” I really didn't know what I wanted to do at the age of 26 (and I already felt "behind"... 🙄 We live in a culture of "hurry up and figure out your whole life!" But that's another story). I knew I loved kids and that I was good with them. I knew I didn’t like working in the summer (but naively...

📖Turn the Page📖 { I just want to acknowledge that this SHOULD have gone out yesterday, but we are being held hostage by a foot of snow which is under an inch of ice. Life is a little wacky this week. Thank you for understanding!} Hi Reader, I sat next to him as his eyes drooped, drool formed at the corners of his mouth, and his body slumped in the chair. Our instructor looked at me, with a face that said, SERIOUSLY?? I shrugged and poked him. He sat up, alarmed, eyes wide. I took a creative...

📖Turn the Page📖 Hey-o and Happy Friday, Reader! My husband and I used to play a game when we first met. Would you rather... [literally any awful thing]... OR Have an entire year of Februaries? (You really learn a lot about a person this way). I always, without fail, chose whatever option didn’t involve February. For some reason—as a teacher—February was always the month that broke me. One year it was a terrible parent saga with ZERO admin support. 🚍 (Yes, I was under that bus) My final year...

📖Turn the Page📖 Hey hey, Reader, I know it's Monday. I don't know if you've noticed, but I am showing up a little more often in your inbox these days. It's because the thing I'm talking about is super important to me (and I hope to you if you made it onto this happy little list!). Here's what I want to chat about today— Most teachers don’t struggle because they don’t know enough. They struggle because they’re trying to figure out a transition alone, in the margins of an already exhausting...

📖Turn the Page📖 Hi Reader, I looked at the clock. 12:11. 4 long minutes to go. Sitting in my car, Zoom open on my computer, hot spot on, armpits sweating (sorry but 🤷♀️). What can I say? Nervous doesn’t begin to describe this scene ya’ll. (I promise this story is Safe for Work, LOL). I took my first sales calls sitting in my car, parked as far away from the school building as I could manage. I didn’t tell anyone what I was doing.Not because it was a secret—it wasn't honestly—but because I...