From Classroom to Copywriter As I am launching my course for teachers who want to learn how to be paid copywriters, I will be sending more emails than usual this week! If you know this isn't for you right now and don't want to receive these emails, please go ahead and click here to opt out of this sequence! Don't worry, you will stay on my email list (yay!) and will still receive my regular weekly newsletters! Thanks Also, if you didn't make it the training last week and want the replay,...
about 1 month ago • 3 min read
📖Turn the Page📖 Hi Reader! After the last email, I kept thinking about the question underneath the question. (There's always a sneaky one you want to ask but can't) Not “How did you do it?” But: Can I do it too? So let me say something clearly: Copywriting is not some mysterious creative gift. It’s not about being witty on command or having a journalism degree (Not to say you can’t go this route but 🤷♀️). What it is about is clear, precise communication. And let's be honest—teachers are...
about 2 months ago • 2 min read
Hi Reader— In the last email I wanted to show you clearly how Just STARTING—regardless of how— is really the way to begin building confidence. The first time I got paid for writing, it was not life changing money. But it WAS the match that lit the fire. Within a month, I landed my second client—ghostwriting LinkedIn posts—and she was paying me $75 per post. Suddenly, I could see it. The way projects, income, monthly payments could begin to build—one on top of the other. Within three months, I...
2 months ago • 2 min read
Hiya Reader— The question I get the most from teachers isn’t what you’d think. They're not always looking for the step-by-step breakdown of how I got from THERE to HERE. They don’t ask about whether my colleagues or principal knew what I was doing. The thing people most want to know is: How do I know if I can be successful at this copywriting thing? GATHER ROUND, Reader. For me, it actually wasn’t a big dramatic experience that allowed me to understand it was all “working.” I sat down on a...
2 months ago • 2 min read
Hey Reader, I’ll admit it. When I first started thinking about not being a teacher anymore… It felt scary. The whole thing made me scared. I honestly didn’t know what would happen if I committed time, energy and money to shifting my professional life in a different direction. Would I fail? What would it even mean to “fail?” Can we talk about why the idea of “failing” feels so heavy? Because I honestly don’t think you’re scared of hard work. I wasn’t. And I don’t think you’re scared of...
2 months ago • 2 min read
Hey there Reader, On Wednesday I talked about the feeling of outgrowing your current container. Of realizing all of the many skills you have been honing for years as an educator (some of you decades!) COULD be used somewhere other than your classroom. So today, I wanted to share more about those skills and what it could look like if you “re-potted” them. (I may have outgrown this metaphor 😁) Because it’s true that I used to think the only thing I could do with my teaching experience was…...
2 months ago • 2 min read
Hi {FIRSTNAME], I didn’t choose teaching because it was the only thing I was capable of. Looking back almost 20 years, I think my reasons were partly legit, and partly… “I don’t know what else to do?” I really didn't know what I wanted to do at the age of 26 (and I already felt "behind"... 🙄 We live in a culture of "hurry up and figure out your whole life!" But that's another story). I knew I loved kids and that I was good with them. I knew I didn’t like working in the summer (but naively...
3 months ago • 2 min read
📖Turn the Page📖 { I just want to acknowledge that this SHOULD have gone out yesterday, but we are being held hostage by a foot of snow which is under an inch of ice. Life is a little wacky this week. Thank you for understanding!} Hi Reader, I sat next to him as his eyes drooped, drool formed at the corners of his mouth, and his body slumped in the chair. Our instructor looked at me, with a face that said, SERIOUSLY?? I shrugged and poked him. He sat up, alarmed, eyes wide. I took a creative...
3 months ago • 3 min read
📖Turn the Page📖 Hey-o and Happy Friday, Reader! My husband and I used to play a game when we first met. Would you rather... [literally any awful thing]... OR Have an entire year of Februaries? (You really learn a lot about a person this way). I always, without fail, chose whatever option didn’t involve February. For some reason—as a teacher—February was always the month that broke me. One year it was a terrible parent saga with ZERO admin support. 🚍 (Yes, I was under that bus) My final year...
3 months ago • 2 min read