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Hi Reader— The first time I got paid for writing, it was not life changing money. But it WAS the match that lit the fire. Within a month, I landed my second client—ghostwriting LinkedIn posts—and she was paying me $75 per post. Suddenly, I could see it. The way projects, income, monthly payments could begin to build—one on top of the other. Within three months, I was taking on more projects, raising my rates as I practiced, applied feedback, and learned. Although it still felt a bit intimidating, I knew at that point that I could reliably replace at least half my teaching income with copywriting. So in June of 2022, I told my principal I wanted to come back part-time the following year. Honestly, Reader? It felt like a celebration. No, I hadn’t “made it” by any stretch. But I COULD already begin to taste the time freedom. To see the next version of myself more clearly because I was taking steps forward to become her. What most teachers or entrepreneurs don’t realize is that income doesn’t appear in one giant, cinematic moment when you're starting out. It stacks. One project turns into two. You don’t wake up one morning having replaced your salary. You build toward it. That second client paying me $75 per LinkedIn post? But it was work I was more interested in and—more than that—it taught me:
And as my skill improved, my rates did too. Not because I randomly decided I “deserved” more. But because I could create more value for the client I was working with. That’s the part people skip over when they say: “Well sure, that worked for you.” But it wasn’t one-off magic or luck:It was skill + repetition + positioning.Within a few months, I wasn’t scrambling for one-off gigs. I had:
PROOF.I had proof that I could do this. And that proof changed everything. Because once you see money coming in from something outside the classroom—even a few hundred dollars—the story in your head starts to shift. You stop asking: And start asking: Because momentum is incredibly powerful. It makes fear quieter. You don’t need to replace your entire salary overnight. You just need to replace the belief that it’s not possible. And that begins with one paid project. Then another. Then another. If you’ve been waiting to feel fully confident before starting… Here’s what you need to know: Confidence is a byproduct of action. Income is a byproduct of skill. I’ll be sharing more soon about what that path actually looks like—a masterclass that will show you how to build the skills, the portfolio, and the client pipeline one step at at time. I’m clearing some time on my calendar to chat with people who know they are interested in taking steps towards copywriting. Hit reply with the word “me!” and I’ll send you a link to book some time. Meredith |
I'm a writer and coach for teachers who want to be copywriters and will always be an educator in spirit. I love to talk about what it's like and how to take the steps toward leaving teaching for a different pace of life. Subscribe here for the exact steps you need to move from the classroom to being your own boss as a copywriter for education companies (+ some good stories along the way...)
📖Turn the Page📖 "What if I hate it, Mom?" I signed deeply, fighting the urge to just tell her she didn't have to do it. She had been complaining and whining the entire ride over the pool. If it's one thing that sends me over the edge it's incessant whining about something that hasn't happened yet. I gathered my patience and my breath and was about to launch into a familiar diatribe about why we have to honor our commitments, stay the course, try new things etc. And then, I blew out all the...
Turn the page Meredith Cooley HI Reader!! I'm back. (Mostly). With a story. It hasn't ended yet, which makes it the best kind. Because here I am in the middle, sticking my finger out to get a sense of which way the wind is blowing and thought I'd drop in and give you an update. I've moved 16 times in the last 24 years. Moving, as it were, became a specialty of mine. When people would list moving amongst the top 3 stressors (wedged between divorce and death), I would scoff: "Surely people are...
📖Turn the Page📖 Announcement! I am building an on demand, self-paced version of From Classroom to Copywriter that I'm very excited about! A few of you have let me know you might be interested. If you haven't let me know but think it could be cool, stay tuned for info. The short version: Positives: Less time and much less money Downsides: No community aspect and no coaching with yours truly) stay tuned. I will be starting a waitlist for those who think they want to hop on board the debut...