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Page and Purpose, LLC

Meredith Cooley

I'm a writer and coach for teachers who want to be copywriters and will always be an educator in spirit. I love to talk about what it's like and how to take the steps toward leaving teaching for a different pace of life. Subscribe here for the exact steps you need to move from the classroom to being your own boss as a copywriter for education companies (+ some good stories along the way...)

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Featured Post

But what if you love it?

📖Turn the Page📖 "What if I hate it, Mom?" I signed deeply, fighting the urge to just tell her she didn't have to do it. She had been complaining and whining the entire ride over the pool. If it's one thing that sends me over the edge it's incessant whining about something that hasn't happened yet. I gathered my patience and my breath and was about to launch into a familiar diatribe about why we have to honor our commitments, stay the course, try new things etc. And then, I blew out all the...

23 days ago • 1 min read

Turn the page Meredith Cooley HI Reader!! I'm back. (Mostly). With a story. It hasn't ended yet, which makes it the best kind. Because here I am in the middle, sticking my finger out to get a sense of which way the wind is blowing and thought I'd drop in and give you an update. I've moved 16 times in the last 24 years. Moving, as it were, became a specialty of mine. When people would list moving amongst the top 3 stressors (wedged between divorce and death), I would scoff: "Surely people are...

about 1 month ago • 2 min read

📖Turn the Page📖 Announcement! I am building an on demand, self-paced version of From Classroom to Copywriter that I'm very excited about! A few of you have let me know you might be interested. If you haven't let me know but think it could be cool, stay tuned for info. The short version: Positives: Less time and much less money Downsides: No community aspect and no coaching with yours truly) stay tuned. I will be starting a waitlist for those who think they want to hop on board the debut...

5 months ago • 3 min read

I know there are some SHARP teachers in this community, Reader. And still...not everyone hits reply and says the thing they are thinking. But I got a really good question after my last email and I’m honestly so excited about it! Because here’s the thing— it led me down a rabbit hole of thinking: How can I most fully support these incredible women into and through what I KNOW can be a powerful next chapter? (Even if they are still struggling to see it?) (TL;DR: I’m adding a fantastic bonus for...

7 months ago • 3 min read

From Classroom to Copywriter As I am launching my course for teachers who want to learn how to be paid copywriters, I will be sending more emails than usual this week! If you know this isn't for you right now and don't want to receive these emails, please go ahead and click here to opt out of this sequence! Don't worry, you will stay on my email list (yay!) and will still receive my regular weekly newsletters! Thanks Also, if you didn't make it the training last week and want the replay,...

7 months ago • 3 min read

📖Turn the Page📖 Hi Reader! After the last email, I kept thinking about the question underneath the question. (There's always a sneaky one you want to ask but can't) Not “How did you do it?” But: Can I do it too? So let me say something clearly: Copywriting is not some mysterious creative gift. It’s not about being witty on command or having a journalism degree (Not to say you can’t go this route but 🤷♀️). What it is about is clear, precise communication. And let's be honest—teachers are...

8 months ago • 2 min read

Hi Reader— In the last email I wanted to show you clearly how Just STARTING—regardless of how— is really the way to begin building confidence. The first time I got paid for writing, it was not life changing money. But it WAS the match that lit the fire. Within a month, I landed my second client—ghostwriting LinkedIn posts—and she was paying me $75 per post. Suddenly, I could see it. The way projects, income, monthly payments could begin to build—one on top of the other. Within three months, I...

8 months ago • 2 min read
A piggy bank wearing glasses next to a calculator.

Hiya Reader— The question I get the most from teachers isn’t what you’d think. They're not always looking for the step-by-step breakdown of how I got from THERE to HERE. They don’t ask about whether my colleagues or principal knew what I was doing. The thing people most want to know is: How do I know if I can be successful at this copywriting thing? GATHER ROUND, Reader. For me, it actually wasn’t a big dramatic experience that allowed me to understand it was all “working.” I sat down on a...

8 months ago • 2 min read

Hey Reader, I’ll admit it. When I first started thinking about not being a teacher anymore… It felt scary. The whole thing made me scared. I honestly didn’t know what would happen if I committed time, energy and money to shifting my professional life in a different direction. Would I fail? What would it even mean to “fail?” Can we talk about why the idea of “failing” feels so heavy? Because I honestly don’t think you’re scared of hard work. I wasn’t. And I don’t think you’re scared of...

8 months ago • 2 min read

Hey there Reader, On Wednesday I talked about the feeling of outgrowing your current container. Of realizing all of the many skills you have been honing for years as an educator (some of you decades!) COULD be used somewhere other than your classroom. So today, I wanted to share more about those skills and what it could look like if you “re-potted” them. (I may have outgrown this metaphor 😁) Because it’s true that I used to think the only thing I could do with my teaching experience was…...

9 months ago • 2 min read